The Story

Lore was born in the quiet hours — from first light to last light — on the edge of the ocean.

Born on the Northern Beaches of Australia, Lore is shaped by early light, long days, and the slow fade of the sun into the sea.

It lives in the rituals that frame the ocean: early starts, salt air, movement before the world wakes, and the quiet moments that come after it all slows down.

The roll to the water.
The walk before it begins.
The pause on the headland.
The last stretch as the light softens.
The stories shared as the sun disappears.

From sunrise to sunset, Lore is made for life lived around the ocean — not just in it.

We don’t chase trends.
We honour what lasts.

Live the legend.